Le Citron

Your skin protects you every day, and it's time you protect your skin back. Being young, it's easy to take your skin for granted. But the truth is that mistreating your skin today will come back to haunt you later. Once the damage is done, no product can truly reverse the effects permanently.  Effects of skincare seen on twins Skincare depends on your personal needs, but the basics are cleanser, moisturizer, and daily sun protection. At the root of good skincare is information. It's easy to get swept up by trends and packaging, but doing research and speaking with professionals should come first. Some of my favourite products: Vitamin A Retinol Renewal Night cream by Jamieson Retinol helps prevent wrinkles and promotes skin elasticity. I use this product at night because it's thick and locks in any serums I applied beforehand. Watermelon Glow PHA + BHA Pore-tight toner by Glow Reicpe This toner is gentle and hydrating, as opposed to other toners that are drying and hars...

Growing up in Canada means getting used to having both feet firmly planted in the snow. Winters can be harsh and we may be tempted to do as the bears do and simply hibernate until spring. Trust me, I've been there. But over the years, there's been one thing I've been looking forward to during the cold season; Saint-Côme En Glace! (Translated: Saint-Côme in ice.) Example of sculpture from past festival What is Saint-Côme En Glace? Saint-Côme En Glace is a 16 days ice sculpture festival and it is the perfect activity to enjoy on a cold winter day. In the first few days, you get to see the process of turning blocks of ice into beautiful art pieces. These ice blocks are taken from a nearby lake with the use of saws and machinery. By the end of the festival, you can walk around and admire the details put into every piece. These sculptures vary in height and style, from lifesize horses to functional ice slides. My favorite thing to do at this festival is to get a hot cup of cocoa...

Whether you're a coke fan or a Pepsi enthusiast, chances are you are aware of the advertising war between the two sodas. In October of 2013, Pepsi came out with a cheeky Halloween ad showing their pop dressed up as a coke can, referring to the costume as scary. Not too long after, a Coke fan poked fun at Pepsi by editing their ad and referring to the costume as a hero. The ads went viral and are still relevant 8 years later. Pepsi's 2013 Ad Pepsi pulled a smart move by using its long-standing rivalry with Coke to its advantage. This ad speaks directly to the younger social media demographic, approximately 14 to 30 years old. The festive ad serves to create more drama between the two name brands, promoting exposure and discussions about the sodas. Their ad worked so well that Coke fans took it upon themselves to respond. This means that every time Coca-Cola fans shared their modified image, Pepsi gained exposure. According to Digital Insighters , the ad reached over 24,000 share...